Work

Two tracks: AI products I'm shipping independently right now, and six years of corporate product outcomes across enterprise SaaS, marketplaces, automotive, and enterprise IT.

Shipped AI products

building in public

codehere

AI dev tools / safety
codehere.uk

Open-source, local-first audit and cost layer for the AI coding agents a team already uses.

  • One record across five agents (Claude Code, Codex, Aider, Gemini, OpenCode): per-agent cost, what each agent did, a daily report
  • Pre-execution safety hook for Claude Code: blocks destructive, credential-leak and injection commands; append-only audit log
  • v1.0 on npm with 1,371 automated tests; 9 sign-ups and an inbound sandbox request so far
  • 91-page PRD + 20-scenario competitive analysis (World A–D futures model)
Full case study →

ravenote

Consumer AI / monetization
ravenote.xyz

Turns Udemy & YouTube lectures into AI study notes + quizzes. Chrome MV3 + Stripe Pro tier.

  • Live on Chrome Web Store v1.0 with a Stripe-backed Pro tier; first paying customer on a lifetime plan
  • OpenRouter fallback routing across 4 providers (Sonnet 4.6 default, Gemini / Qwen / OpenAI backup)
  • Usage-based cost reconciliation: webhook ties OpenRouter generation costs to Stripe charges
  • Free tier bring-your-own-key, Pro tier proxy. Clean separation of cost economics
Full case study →

beeready

Vertical voice AI

AI voice interview coach scoring candidates against official LPDP / IELTS / TOEFL rubrics.

  • GPT-4o + ElevenLabs real-time voice, 4 evaluator personas across interview phases
  • Rubric-based evals: scoring against LPDP band descriptors, IELTS / TOEFL criteria
  • Sub-60-second scoring across Communication, Problem-solving, Leadership dimensions
  • 3-tier IDR pricing (Rp 10K single / Rp 28K pack / Rp 150K monthly)
Full case study →

nectic

AI for emerging-market GTM
nectic.xyz

Reads WhatsApp sales conversations and delivers weekly product intelligence to PM teams. No filters, no drama.

  • Tackles a SE-Asia-specific gap: sales happens on WhatsApp, PM teams fly blind
  • LLM summarization over sales conversation logs into weekly product intelligence digest
  • Landing live; relaunch in progress
Full case study →

Corporate PM track record

six years · four companies

Product Engineer · Jaguar Land Rover

Manchester, UK

Sep 2024 to Present

Product-owning engineering role on connected-vehicle services at JLR's Manchester hub. Took the role on purpose to close the systems gap most AI PMs carry.

  • Contributed to the enterprise evaluation of an AI coding tool (Kiro) for a 1,000+ engineer organisation, covering adoption readiness, workflow integration and change management. AI tool use at JLR is tightly governed, so my hands-on agent work sits in codehere.
  • Internal tooling moved SMS verification configuration from a manual workflow to under 60 seconds. Operational throughput up 15%.
  • Authored 15+ technical user stories and acceptance criteria. Activation funnel conversion up 22% over the tracked quarter.
  • Wrote customer-benefit cases and engineering trade-offs that fed prioritization reviews with the connected-services team.

Senior Product Manager · Mekari

Jakarta

Sep 2023 to Aug 2024

Owned the API-first roadmap for Mekari Sign across 600+ enterprise customers at Indonesia's largest B2B SaaS.

  • Shipped the AI compliance track (eKYC, certificate issuance, batch signing). Median enterprise activation moved from 45 days to 14.
  • Shipped the developer integration suite (eSignature, AutoSign, Document Status event streams). 78% adoption across enterprise customers. Contract value processed doubled over the year.
  • Ran weekly regulatory triage with the eng lead on Sign and legal counsel. Every ask came out with a yes-or-no and a scoped PRD inside seven days, no under-review limbo. Zero rollback-level regressions across 12 months of API releases.
  • Extended the public API with modular hooks so partner integrations stopped requiring bespoke engineering per deal.
  • The call I'd own: shipped eKYC against the older certificate spec rather than wait on the regulator's v2. Migration later was cheaper than missing the quarter.

Product Manager · Shopee

Jakarta

Feb 2022 to Sep 2022

Seller onboarding and growth programs across SEA's largest marketplace. Left to pursue MSc at University of Birmingham.

  • Seller onboarding programs adopted by 2.8M+ sellers. Monthly signups up 20%.
  • Worked with the data science team to operationalize churn prediction. Churn down 18%. Roughly $1.2M GMV retained.
  • User research with 50+ high-value sellers in the top GMV quartile. Support tickets down 32%. CSAT from 3.2 to 4.0.
  • Cohort-segmented the onboarding funnel to target the biggest drop-off step. It turned out to be a documentation-upload flow that legal had over-specified.

Software Specialist · IBM

Jakarta

May 2020 to Jan 2022

Led a 4-person team delivering AI and automation for enterprise clients. 10,000+ monthly transactions worth $2.5M processed.

  • Designed and deployed an AI-powered COVID exposure-tracing chatbot. 5,000+ daily conversations across 2,000+ employees at an enterprise client during lockdown.
  • Built and deployed 8 production RPA systems. 99.2% uptime. Under 0.5% error rate. 120+ workflows automated across finance and operations.
  • Built the monitoring and alerting integration that cut mean incident-response time in half on the production estate.
  • Standardized team coding and review practices. New-engineer onboarding roughly halved.