nectic
Reads WhatsApp sales conversations and delivers weekly product intelligence to PM teams. No filters, no drama.
In one sentenceLLM summarization of WhatsApp sales conversations into a weekly product intelligence digest for SE Asia PM teams. Weekly cadence chosen over real-time dashboard because PMs do not need another live feed. Landing live, private-beta pilot work in progress.
Stack
The call I'd own
Weekly digest, not a real-time dashboard. PMs do not need another live feed. A once-a-week signal that actually changes prioritization beats a dashboard that gets ignored after week two. The cadence is the product.
The problem
In Southeast Asia, sales happens on WhatsApp. Not Salesforce, not HubSpot. The transcript of what customers are actually objecting to, asking for, and calling broken sits in thousands of private chat threads across the sales team. PM teams at SE Asia companies fly blind because the qualitative signal is trapped in a channel they do not own or read. Regular CRM tooling does not solve this because it assumes the sales conversation is already structured.
What it does
Connects to a company's WhatsApp Business account and ingests sales conversations (with consent) into a processing pipeline.
LLM summarization extracts recurring themes: feature requests, objections, competitor mentions, pricing friction, onboarding confusion.
Delivers a weekly product intelligence digest to the PM team by email or Slack. Structured, not a raw dump: top themes, direct customer quotes, week-over-week deltas.
PM decisions I'm proud of
Starting from the user channel, not the PM channel. Most analytics tools assume the data lives somewhere structured. Nectic starts from where the conversation actually happens (WhatsApp) and backs into the structure. That framing is the whole product.
Positioning on weekly digest, not real-time dashboard. PMs do not need another live feed. They need a signal they read once a week that changes how they prioritize. The cadence is the product.
No filters, no drama. Explicit tagline choice. Competing tools summarize conversations into CRM-friendly prose. The signal gets sanitized out. Nectic keeps the raw customer voice in the digest, with citations.
Vertical on SE Asia first. A WhatsApp-first product does not make sense in most Western markets where sales uses email or Salesforce. Picking SE Asia as the wedge is a market-fit bet, not a generic expansion plan.
Tradeoffs I'd revisit
WhatsApp Business API has real limits on scraping at the scale required for enterprise. Getting consent and the right API tier is a GTM problem as much as a technical one.
LLM summarization quality is heavily prompt-dependent. The real product work is not the model choice; it is the rubric for what counts as a theme worth surfacing. That rubric does not exist yet in a calibrated form.
Current state is landing plus positioning. The live product needs a first pilot customer to stress-test the ingestion and digest quality at actual volume. That is the immediate next step.
Want to talk about nectic?
Currently taking conversations about AI PM and founding PM roles in the UK, Singapore, and Indonesia. Remote also works. Fastest reply is email.