About

Hi, I'm Ega. I'm a product manager based in Manchester, building AI products in public and working at Jaguar Land Rover on connected-vehicle services.

My path has run through AI automation (IBM, 2020), marketplace growth (Shopee, 2022), API-first enterprise SaaS (Mekari, 2023–2024), and now automotive platform work. In parallel, I've been shipping small AI products end-to-end: codehere, ravenote, beeready, and nectic to stay close to the actual tradeoffs that matter in LLM products: evals, cost, latency, and where to route which model.

I'm most interested in AI PM roles where the bar is not “ship a feature with an LLM in it” but “build a product where the evals, the routing, and the cost model are the product.” That's the work I care about.

Skills

LLM applicationsEvals & rubric-based scoringModel routing & fallbackRAG & embeddingsVoice AI (ElevenLabs)Cost-aware model selectionConversational AIProduct discovery0→1 product developmentAPI-first platformsStakeholder managementRoadmap ownershipPrompt engineeringStripe / usage-based billingChrome extensions (MV3)Product analytics (Amplitude, Mixpanel)SQL & PythonFigmaJira / Confluence

Education

University of Birmingham

Sep 2022 to Sep 2023

MSc Human-Computer Interaction, Distinction

Birmingham, UK

Padjadjaran University

Aug 2015 to Feb 2019

BSc Electrical Engineering (3.42 / 4.00)

Bandung, Indonesia

Honors

2nd Place at Grab Hackathon

HackerEarth

AI-driven solution for large-scale mobility optimization using predictive modeling and real-time operational data.

Top 10 at CultivHacktion

World Bank × TaniHub

Patani, a machine learning recommendation system that analyses soil conditions and recommends crop strategies for unused agricultural land.

Let's connect